Caro Costa - Growth Marketing

👋 HI, I AM CARO COSTA

A growth MARKETING

SPECIALIST 💻

let's work together

fun facts about me

💻 I have +4 years of marketing experience in Australia, specialising in the startup sector.

📖 I have a Master's in Design with specialisation in research and UX experience.

🌎 I Lived in 5 different countries and travelled to +40 countries.

👥 For over two years, I've driven significant growth by targeting Latin Americans in Australia, resulting in a 237% monthly increase in our client base and doubling our monthly sales.

I focused on building strong customer relationships and long-term strategies to enhance loyalty and customer lifetime value.

a sneak peak of what i can do 🙋🏼‍♀️

Lead gen +

demand gen

The combination of both strategies is integral to growth marketing as they work together to attract, nurture, and convert leads, drive brand awareness and interest, and create a sustainable pipeline for growth.

SEO STRATEGY + QUALITY CONTENT

SEO strategy and quality content are essential for growth marketing because they increase visibility, attract targeted traffic, establish authority and trust, provide long-term results, support other marketing channels, and are adaptable and scalable to meet the evolving needs of the business.

clear and QUALITY USER JOURNEYS

Understanding and having a clear user journey is crucial for growth marketing as it enables marketers to effectively target, engage, and retain customers, optimize the conversion funnel, make data-driven decisions, allocate resources efficiently, and drive continuous improvement.

growth case study👇🏽

Changing the game, rewriting narratives:

My strategy to fuel Latin Americans to believe and invest in Australian property.

aWARENESS

In the first stage, the main objective was to gain awareness as we pitched a new idea for Latin Americans in Australia. We used a paid marketing strategy.

acquisition

By refining the paid marketing strategy and adding new touch points (events, webinars, courses) we target the right audience.

acTIVATION

Email marketing strategy, and exclusive events to help our database to take action and book a meeting with the sales team.

RETENTION

Content strategy (weekly informative podcasts), regular community events, and community benefits.

REVENUE

Converting both long-term and short-term leads into meetings that ultimately result in sales.

REFERRAL

Launch a referral program for long-term clients to become ‘business partners’ by sharing their experience and referring other Latin Americans to Wealthi.

Most recent successes 👇🏽